The SCAR Project Toronto Exhibition—PRESS RELEASE

THE SCAR PROJECT ANNOUNCES TORONTO PREMIERE OF THE INTERNATIONAL EXHIBITION—MARCH 28-APRIL 6, 2014

SCAR ImageMarch 3, 2014—The SCAR Project, the groundbreaking photographic exhibition created by fashion photographer David Jay is set to premiere March 28 at Edward Day Gallery, 952 Queen St West, Toronto Ontario.

The SCAR Project is a series of large-scale portraits of young breast cancer survivors. On the surface an awareness raising campaign for young women, The SCAR Project’s deeper message is one of humanity. Ultimately, The SCAR Project is not about breast cancer, but the human condition itself; the images transcend the disease, illuminating the scars that unite us all.

Sponsored by Rethink Breast Cancer, the world-renowned exhibition will open this year’s Breast Fest on March 28, 2014. This marks the first time the exhibition will be shown to Canadian audiences. The gallery will be open for public viewing March 28-April 6 (closed Monday). Gallery hours are Tuesday-Saturday, 10:00 am – 6:00 pm, Sunday by appointment. Admission is free.

A screening of the EMMY Award winning documentary about The SCAR Project: Baring It All will be shown at the Bloor Hotdocs Cinema at 3:30pm on Sunday, March 30. Tickets are $10. A Q&A session with David Jay will follow the screening. www.breastfest.ca.

For more information please contact :

Jennifer Rashwan, Touchwood PR  416.593.0777 x 205, jennifer@touchwoodpr.com

Alma Parvizian, Touchwood PR     416.593.0777 x 202, alma@touchwoodpr.com

For more information on The SCAR Project visit the website: www.thescarproject.org and www.thescarprojectblog.com. Follow @thescarproject on Twitter and Facebook.

For more information on Rethink Breast Cancer visit www.rethinkbreastcancer.com

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About joulesevans

Occasionally radioactive with a chance of superpowers. I use them to fight cancer. Also I write. My first book Shaken Not Stirred...a Chemo Cocktail is available on Amazon and Kindle. I'm currently working on a sequel to Shaken, a figuring out life after cancer/travel memoir about a bucket list road trip I took of Route 66.

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