Archive | February 2012

Breast Cancer: Absolutely Inappropriate.

[As Facebook has deemed some images of The SCAR Project to be inappropriate, and as such, has consequently removed them from the The SCAR Project FB page, one of The SCAR Project girls has written an open letter to Mark Zuckerberg on her blog. With her permission, I’m cross-posting it here, featuring Sara as my first guest blogger on The SCAR Project Blog.]

An open letter to Mark Zuckerberg

Dearest Mark & FB moderators~I am writing to you about the SCAR Project – the SCAR Project and its images have been featured in LIFE, Forbes, Psychology Today, Wall Street Journal, Huffington Post, America Online, Lancet, etc, and seeks to put a face on breast cancer, especially the young women who are affected by the disease.I am speaking as someone who modeled for the photographer, David Jay. I did so in December of 2007 – before the world knew about the SCAR Project. David used boards targeted to young survivors to ask women to come pose for the project. My reason for posing was simple – I never wanted another woman who was facing a mastectomy to wonder…wonder what she would look like, wonder if she would still be herself…wonder if she would survive. I had a prophylactic mastectomy in January of 2007 and I searched high and low on the internet and could find NO photographs of what I could expect. Everything I found was geared toward older women…no one looked like me…and I was terrified…

Never in my wildest dreams did I imagine the SCAR Project would reach so many women. Never in my wildest dreams did I imagine it would become a GLOBAL influence. There have been a plethora of articles written – all over the world. This project is changing lives…it is empowering other breast cancer survivors…other people who have had their lives changed by breast cancer…it is allowing the generations who had to suffer in silence stand-up and say, that is me…that was my mother…that was my grandmother. I often have tears welling up when I read the comments of the women who are appreciative to FINALLY see someone else like them…who say the photographs gave them the strength, peace, comfort… I am overwhelmed because my hope has been realized tenfold.

How did this project gain momentum? I have to believe it is in large part because of Facebook. The first exhibition was in NYC in 2010 – at that time, I remember the Facebook page followers numbered in the four figures. Today, as I am typing, the SCAR Project’s page has over 22K followers.

I am writing to ask you to please step in – the SCAR Project has received multiple warnings about content. At this point, the photographer, David Jay, has decided to remove the photographs rather than risk the page being shut down. I truly believe, Mark, you must know someone who has been affected by breast cancer. I believe the days of anyone not knowing someone changed by breast cancer are long gone. Think of the person you know, maybe it is a relative, maybe a friend – consider how it must feel – having to cut off a body part, a body part society tells us is the most important part of being a woman. Imagine the isolation, the fear, the grief, the anger…all of these emotions and feeling as if you are all alone. The SCAR Project has changed this – the SCAR Project has allowed these women to see their strength, to find their beauty in this strength. In order for the SCAR Project to continue helping these women, the photographs need to be available.

Facebook has the opportunity to help change the world in a positive way – by allowing the SCAR Project to have an open forum to continue reaching men and women around the world. Please, take a moment to look the SCAR Project’s Facebook page – read the comments. There is no denying the power and impact it is having on the many who view the photographs. Take a look at the SCAR Project’s website to see the actual photographs – there is nothing sexual. It is simply showing the world that breast cancer is, and always has been, so much more than a pink ribbon.

Thank you for your time and consideration~
Sara

The SCAR Project FB Page
The SCAR Project Website

The SCAR Project Nominated for the Osocio’s Best Campaign of 2011

Namaste, David Jay, on The SCAR Project’s recent nomination for Osocio’s Best Campaign of the Year 2011.

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.‎

The campaign of the Year competition is Osocio’s yearly election for the best in non-profit advertising and marketing for a social cause. Click here to view the 2011 nominees, including The SCAR Project. Click here to view the post entitled, “Breast Cancer Is Not A Pink Ribbon” in which The SCAR Project was nominated for the Osocio.

What an honor. Thanks to Osocio. Congrats to David Jay. Cheers to the health of all the SCAR Project Girls who bare their scars  to show us what really lies beneath the pink ribbons. And here’s to it all making a difference, by creating true traction to find a cure.